PRESS RELEASES

B2B Appointed as HTA Security Partner

The Horticultural Trade Association (HTA) are pleased to announce a new partnership with national security provider, B to B Links Ltd (B2B). B2B are a major provider of loss prevention measures, including Security Tagging and CCTV Systems to Garden Centres and Nurseries.

HTA members can benefit from B2B’s specialist knowledge in preventing losses associated with customer theft, burglary and damage caused through vandalism.

Jeremy Davies, B2B Marketing Director, who has been working within the security industry for the last 12 years, leads an experienced team of security specialists dedicated to meeting the individual needs of the retailer.

“We work closely with our clients to identify the most appropriate security solution to fit their business. This way of working ensures that the client gets the maximum reduction in theft, which in turn delivers the full potential of increased profits”.

The British Retail Consortium (BRC) have recently reported a warning from the Home Secretary of significant increases in crime brought about as a result of the economic downturn. Based on the last recession of 1991-92, Jacqui Smith MP warned that violent crime was set to grow at a rate of 19 per cent, while theft and burglaries could rise by up to 9 per cent 2008 – 2009. Source: BRC Retail Crime Survey 2007 - 2008.

To help HTA members prepare for the government’s predicted increase in Crime, B2B are offering free, no obligation security consultations to HTA Members. B2B will review members’ existing customer theft and burglary measures and will make recommendations on how best to protect your business using the latest Remote Monitored CCTV Systems and new virtually invisible Security Tags.

For further information and to book a free security consultation, HTA members can contact B2B directly on 0118 932 8088, email customer.service@btoblinks.net

Super Plexi-glass Wide Aisle Detection

As part of a major investment in product development, B2B announce the launch of their latest security tagging system, Certus Super Plexi-glass System.

The Certus Super Plexi-glass System is the latest in their range of security tagging systems that provides the retailer with the full flexibility of extremely small security labels. It has been designed specifically to meet the needs of those retailers with wide double doorways, who wish to utilise B2B's tiny, discrete security labels.

Security Tagging Systems are a key tool to prevent theft and give retailers a direct boost to their business profitability from day one of use. A highly visual deterrent, a Tagging System is the thief's worst enemy. "No matter how clever they are at hiding your goods in their pockets and bags or how proficient they can be at distracting you whilst their team mate pinches from you, they still need to run the gauntlet of the tagging system which will alarm when they leave the store with unpaid for goods". Jeremy Davies, B2B Marketing Director.

The system works by identifying tagged products as the thief attempts to leave the shop and alerts shop staff by instantly activating an audible and visual alarm. For the legitimate customer, the security tag is deactivated at the point-of-sale as a transparent part of the purchase process.

Protecting stock with small and often invisible security labels prevents thieves from even thinking about stealing. The result is a healthy boost to the bottom line profit and staff can concentrate on selling to customers and not the role of a store detective!

B to B Links Ltd is the UK leading supplier of Electro-Magnetic Security Tagging Systems and are dedicated to assisting retailers to reduce levels of stock loss associated with theft.